Agentic commerce readiness for US brands and merchants

Make your brand ready for the agentic commerce era.

Shoppers are starting to tell an AI agent what they want and let it find, compare and buy. We make sure the agent finds you, understands you and can complete the sale.

Request an audit See a sample audit

Shopping agentShopping from

Searching 14 retailers and 3 marketplaces
Comparing 23 options on size, material and price
Checking returns and delivery to Austin, TX
Ranking by fit for business travel

Slim Leather CommuterBig-box retailer

$139

Minimal 15" PackDirect-to-consumer brand

$148

Traveler TwoMarketplace seller

$129

Your brandNot found for this request

If the agent can't find you, this is what your customer sees.

Requests are based on what shoppers in your state buy online. Change the state above.

For twenty years, buying online followed one path. AI agents are replacing it.

A shopper no longer searches, scrolls and compares. They say what they want, and the agent does the rest. Your products now need to make sense to a machine as well as a person.

Search commerce

The customer does the work

SearchBrowseCompareClickBuy

Agentic commerce

The agent does the work

IntentAgentDiscoveryEvaluationRecommendationPurchase

The Agentology framework

Discoverable. Understandable. Recommendable. Transactable.

Four stages define agentic commerce readiness. Every audit scores all four, and every engagement moves you through them in order.

Stage 1

Discoverable

Can agents find your products for the things your customers actually ask for?

Stage 2

Understandable

Do they know what each product is, who it is for and when it is the right choice?

Stage 3

Recommendable

Is there enough information and trust for your product to be picked over a competitor's?

Stage 4

Transactable

Can the agent get from recommendation to a completed purchase without a person stepping in?

What we do

Four services. Start with the audit; the rest follow the roadmap it gives you.

Agentic Commerce Audit

How ready your brand, catalog and checkout are for AI-driven shopping, tested on the real questions your customers ask.

Readiness score across all four stages
Which competitors agents recommend instead
Your AI share of shelf, as a baseline

You get a score, the gaps and a prioritized roadmap.

Product and Catalog Optimization

Catalogs were built for websites and search engines. We enrich the product information so an agent knows what it is, who it is for and what it beats.

Taxonomy, attributes and specifications
Structured data and semantic descriptions
AI Product Passports for your key products

Agents understand your products the way your best salesperson does.

Agentic Commerce Integration

Being found is the start. We connect your commerce stack so an agent can move from recommendation to a completed order.

Product feeds, inventory and pricing access
Agent connectors and checkout pathways
Shopify, Salesforce, Adobe Commerce and custom stacks

Your existing platform, made agent-accessible. No replatforming.

AI Visibility Monitoring

Prompts change, competitors change, platforms change. We keep testing real buying journeys so your visibility is measured, not guessed.

Monthly prompt testing across agent surfaces
Visibility score and AI share of shelf
Competitor tracking and recommendation accuracy

A monthly read on how often agents recommend you, and why.

What an audit looks like

A readiness score, the requests where you are invisible, and what the agent recommended instead. This sample is anonymized from a client audit; the requests reflect what shoppers in your state buy online.

Agentic Commerce Readiness Score

38out of 100

Discoverable61

Understandable34

Recommendable28

Transactable29

40 buying requests, 4 agent surfaces, September 2026

Six of the forty requests tested
What the shopper asked	What the agent recommended	Result
	Three competitors, one of them a marketplace seller	Not found
	Your brand, but the wrong variant	Partly right
	Your brand, correct product	Found
	A big-box retailer and a marketplace listing	Not found
	Your brand, no price or stock shown	Partly right
	Four competitors. Your warranty page was not read	Not found

The pattern is typical. The brand is found for its own name and one flagship product, and missing for the everyday requests that drive most agent purchases. The roadmap fixed product attributes and structured data first, then checkout access.

Platforms keep changing. Your strategy shouldn't depend on one.

We build product intelligence and commerce access that work for whichever assistant your customer is talking to, and we re-test as new ones ship.

Agent surfaces we test today

Meta MuseLaunched Sept 8, 2026, US and Canada
Muse connector directoryOpen to businesses since Sept 18
Shop Pay inside MuseShopify partnership, Sept 21
ChatGPT shoppingProduct results and checkout
Google Gemini and AI ModeShopping graph
Perplexity, Claude and othersAdded as they gain buyers

Updated September 23, 2026. Reviewed monthly.

Who we help

Consumer brands
Make your products easy for agents to understand and recommend, ahead of the retailers that carry them.
Ecommerce merchants
Prepare Shopify and custom storefronts for AI-driven discovery and agent-completed orders.
Marketplace sellers
Give agents more than a listing can carry, so they pick your product over the lookalikes.
Retailers
Prepare large catalogs and enterprise platforms for agent-mediated shopping, without replacing them.
B2B commerce
Make complex products, configurations and buying rules understandable to procurement agents.
Not sure where you fit?
Send us your website. The audit works the same for a ten-product store and a hundred-thousand-SKU catalog.

Signals, by Agentology

What changed this month

All updates

Sept 21Shopify brings Shop Pay checkout into Meta's Muse Sept 18Meta opens the Muse connector platform to businesses Sept 8Meta launches Muse, an agent that browses, fills forms and buys

Find out if AI agents can find you.

You don't need to rebuild your store to start. Give us your website, and we'll show you how agents see it today.

A readiness score across all four stages, with the evidence behind each number
The buying requests where you are missing, and who the agent recommended instead
A prioritized roadmap in ten business days, yours to act on with or without us

Signals, by Agentology

What changed in agentic commerce, and what it means for your catalog.

A dated record of what shipped across AI shopping agents, with a plain reading of what each change means for brands and merchants. Updated as things happen; summarized on the first business day of every month.

One email a month. No sales follow-up unless you ask for it.

September 2026

3 entries · the month Muse launched

Sept 21, 2026

CheckoutShopify

Shopify brings Shop Pay checkout into Meta's Muse

Shopify and Meta announced a partnership that puts Shop Pay checkout inside Muse, so a purchase the agent recommends can be completed without leaving the agent. Shopify's share price rose about 7% on the news.

What it means for your catalog: if you sell on Shopify, the transactable stage is being solved for you. The whole game is now whether the agent finds and understands your products before it reaches checkout. If you are not on Shopify, you need your own path to checkout, through a connector or a commerce API.

Sources: PYMNTS, Shopify brings Shop Pay checkout to Muse · Yahoo Finance, Shopify stock jumps on Meta Muse deal

Sept 18, 2026

DistributionMeta Muse

Meta opens the Muse connector platform to businesses

Businesses can now submit a connector so Muse can use their service directly. Meta reviews each one for functional, security and legal requirements, lists approved connectors in a directory, and editors pick some for featured placement. Payments run through Stripe Link. Meta has not published fees, a revenue share or a review timeline.

What it means for your catalog: the directory is small, so early, well-built connectors get disproportionate visibility. Your API has to be agent-friendly, not just reachable: clear product data, availability and price in the response, and simple, predictable actions.

Sources: Runtime Wire, Meta opens Muse connectors · Supergok, Muse Connector Platform

Sept 8, 2026

LaunchMeta Muse

Meta launches Muse, a personal agent that browses, fills forms and buys

Muse runs in its own secure virtual machine with a real browser, works on tasks after the app is closed, and asks for approval before it spends or sends. It launched in the US and Canada and passed ChatGPT as the top free iOS app within two weeks, with roughly 2.6 million downloads across iOS and Android by Sept 21.

What it means for your catalog: the agent reads your site the way a browser does. Prices rendered only by scripts, missing stock information, and aggressive bot blocking each make a product invisible to it. Most catalogs we test have at least one of the three.

Sources: Meta Newsroom, Introducing Muse · CNBC, Muse downloads surge

How Signals is written

Every entry links to a primary source where one exists, and to the best reporting where it doesn't. We separate what happened from what we think it means, and we date both. When a platform changes something we wrote about, the entry gets a dated correction rather than a silent edit.

Find out how agents see your catalog